Exclusive Titles to Be Retired

Howdy, Hubbers! I have a quick announcement. HubPages Exclusive Titles will be retired today. Exclusives were unique, niche titles intended to cover subjects that have not already been exhausted online. Sadly, we’ve found that these titles did not perform as well as we hoped, and they will no longer be available in the Hub Title section of the HubTool.

Why are Exclusives being retired?

  • We found that Exclusive Titles did not perform significantly better than non-Exclusive Titles
  • The restrictive nature of Exclusives made it too difficult for Hubbers to tweak and optimize their titles
  • Exclusive Titles were frequently misunderstood to be a guarantee of search traffic rather than an opportunity to write about something not covered on HubPages
  • Exclusives were not a significantly helpful tool for Hubbers in overcoming writer’s block

What does the retirement of Exclusive Titles mean for Hubbers with Exclusive Hubs?

The good news: if you’ve written Exclusive Hubs in the past, you are now free to edit their titles. You’ll no longer need to email me to request changes. Our Learning Center guide on Creating a Successful, Search-Friendly Title is a great place to start if you want to give the titles of your Exclusive Hubs a bit of TLC. For now, the “EXCLUSIVE” icon on your My Account page will remain visible to indicate which Hubs were originally Exclusives, but we intend to remove that icon in the near future.

What does the retirement of Exclusive Titles mean for Hubbers without Exclusive Hubs?

The Hub Title drop-down menu in the HubTool will soon disappear, so when you create a new Hub, you will no longer have potential titles suggested to you. But if you’ve never used Exclusive Titles or written an Exclusive Hub, the retirement of Exclusives should have very little effect on your experience.

How to Write SEO-Friendly (but AUTHENTIC!) Online Titles

The line between search-engine friendliness and authenticity is fraught with peril.

Many writers write witty, fun, humorous, and interesting titles that have no shot at being found by searchers. Others write titles that are so SEO-optimized that they look as though they have been written by over caffeinated robots (or, at the very least, spammers).  Is it possible to balance SEO-friendliness with authenticity?  Yes, actually!

Listen in to this week’s episode of the Online Writing Insider (How to Write SEO-Friendly (but AUTHENTIC!) Titles) to hear about our very simple approach to creating optimized, but human-sounding, titles.  You’ll be glad you did.

Do you have an idea for a future Online Writing Insider podcast? We would love to hear about it! Send your questions, comments, suggestions, and feedback to podcast (at) HubPages (dot) com.

The Online Writing Insider: Tips on Your Title

We’re launching a new podcast (in addition to Weekly Advice from Everyday Experts) called the Online Writing Insider in which experts from the HubPages staff share some tips on writing online.

Since this is our very first podcast in the series, we’re starting with the basics: Creating the Best Online Title.  What are the elements of a good online title? How do they differ form common titles used in the offline world?  Robin and I discuss these points in the podcast.

Is there something you would like us to cover in future podcasts? Let us know in the comments!