Over the last three years, we have worked tirelessly as a community to improve the reader experience on HubPages and raise our standards of quality. Hubbers have worked to better their Hubs, and we have implemented programs and features like the Quality Assessment Process, Boot Camp, Style Tips, and the Apprenticeship Program. We can see from quality metrics that your efforts and these programs are making a difference in reader satisfaction. But—we can still do more!
The next step in our quest to satisfy readers is a new professional (and free!) editing service that we are calling HubPro! In April, we piloted a version of this service and worked with a small number of Hubbers to learn more about how we could successfully bring editing to HubPages. In addition to collecting invaluable feedback from our pilot testers, we’ve been fine tuning the tools and process, and we are so excited to open up HubPro to more members of the community. We have hired an extremely talented team of editors, trained specifically for HubPages, that will partner with you to take your Hubs to the next level.
Why are we Editing Hubs?
We want HubPages to be the premier place for readers to find information on a variety of topics. Plus, most professional writers benefit from editors, and we want to extend this service to the writers on HubPages. Additionally, many Hubbers have asked for an editing feature, and this is our first step.
The Importance of Editing Hubs
In order to compete and succeed in the current competitive landscape, most Hubs need improvements. Even the most successful Hubs can benefit from revisions, and we recognize that not all Hubbers have the time to frequently edit. There is a common misconception: if it ain’t broke, don’t fix it. This does not apply to online content and is risky advice. In fact, Hubs that are receiving traffic are the ones that should be improved and updated more frequently to maintain their traffic. Traffic will fluctuate whether Hubs are edited or not, but we strongly believe that improving and updating Hubs will have a positive effect on reader satisfaction, which is highly correlated to the amount of traffic a Hub receives.
What did we Learn From the Pilot?
Edited Hubs in the pilot program have had a positive effect on reader satisfaction and significant increases in traffic—the median edited Hub has seen search traffic grow around 17%! In the short run there are clear gains, but more importantly, we are investing for the long term to boost the quality of Hubs, improve the credibility of our brand, and ensure the health of the site.
How HubPro Will Work
Ultimately, we want to provide the best experience for as many readers as possible, and starting with Hubs that receive the highest traffic is a logical first step in achieving this goal. In the beta, our editors will only be editing a small percentage of Hubs, but this is just the beginning. We have big plans for editing in the future— stay tuned!
HubPages Editors will:
- Proofread for spelling and grammar mistakes
- Update the information in Hubs
- Improve layout and structure
- Add supplementary capsules
- Obtain high-quality media assets (illustrations)
- Remove unrelated links and products
- Fact check
- Communicate with Hubbers about the changes made to their Hubs
- Provide a document with the before and after changes highlighted
If you are one of the lucky few Hubbers selected to participate in the HubPro beta, you will receive an email with more information. Our hope is that all Hubbers will participate in the program, however, if you would like to opt out, go to My Account > Profile. If you choose to opt out, you cannot opt back in to the program for 60 days. We will begin editing Hubs in one week, and we will be publishing a FAQ soon with more detailed information.
Editing Hubs is a huge strategic move for HubPages, blending user-generated content with professional editing services. Thank you for being a part of this monumental effort!
UPDATE (8.4.2014): We have published a FAQ and it is available here.