We are happy to announce that you now have access to our new review and recipe-centric capsules. The next time you visit the HubTool, you will be able to add Ratings, Cook Time, Ingredients, Instructions, and Nutrition Capsules to your review and recipe Hubs, and doing so, as we mentioned in our previous blog post about this feature, can give those Hubs a leg up in search engine results.
In addition to starting new Hubs that utilize these Special Layout Options, you can add our new capsules to existing recipe and review Hubs. For some tips on using these capsules, check out the new guides in our Learning Center.
Helpful Guides to Get You Started
You’re probably excited about publishing new recipe and review Hubs as well as adding these new search-friendly capsules to your existing recipe and reviews. To do so with the greatest success possible, we recommend checking out the following Learning Center guides:
We hope you have fun using these capsules!
Microformats are, simply put, open data formats built upon widely accepted standards. Microformats are somewhat like MLA bibliographies in that MLA-style bibliographies share different specific pieces of information (such as citations to movies, books, radio shows, talks, etc.), while following a common, standardized format.
In the case of microformats, the common standards involve specific tags that are added to particular types of information, such as thumbnails in videos, star ratings in reviews, ingredients, instructions, nutrition, and cook time information in recipes, dates and times in calendar events, and names and employers resumes. These tags make it easier for search engines to recognize and present (not to mention filter) this format-specific information.
Online videos, recipes, reviews, and other articles and posts that incorporate microformat tags enjoy several benefits, especially when it comes to the attractiveness of your work in search results. Listen in to this week’s podcast (Why Microformats Matter) to learn more about these perks.
We hope this podcast gets you excited about microformats, and that you take advantage of the easy-to-use special layout options we’ll soon be offering that make it easy to add review and recipe microformat tags to recipe and review Hubs!
Is there another online-related vocabulary word or standard that you’re unfamiliar with? Tell us about it in an email to podcast-at-HubPages-dot-com! We may very well discuss it in a future podcast.
One big perk associated with publishing Videos as opposed to traditional Hubs is that your Videos get special treatment in search engine results: next to Videos’ titles and summaries, online searchers see an enticing thumbnail image that makes them more likely to select your work over that of the thumbnail-less competition.
We are now rolling out an additional feature on HubPages that applies this same search-friendly principle to recipes and reviews. In the HubTool, you will soon see several new Capsules organized under Special Layout Options.
- These Capsules include:
- The Ratings Capsule
- The Cook Time Capsule
- The Ingredients Capsule
- The Instructions Capsule
- The Nutrition Capsule
You will also see an option to add all of the Recipe Capsules in bulk.
By using the Ratings Capsule when reviewing products, places, and services, and by using the Recipe Capsules in your recipe Hubs, you will be adding cool features such as star ratings, thumbnail images, cook time to Hubs presented in search engine results.
You can see what these special search results like by Googling a recipe. Aren’t you more interested in the recipes that are presented with star ratings and attractive photos? By using our Special Layout Options, you’ll be able to give your Hubs the competitive edge enjoyed by those other review and recipe-optimized search results.
The new capsules will be available soon, so get your recipes ready for publication- and consider which recipe Hubs you might like to update!