Great news! Our initial AMP page tests (announced by Paul Edmondson a while back) went very well. The Amazon changes required in order to test on a wider range of pages were successfully executed. We will begin testing AMP via eligible articles on TatRing today.
Initially, author Google Analytics will not be included on AMP pages to comply with European GDPR regulations. So don’t be alarmed if your personal Google Analytics shows a decrease in traffic. We are working on a solution, as always!
What is AMP and why should I care?
You can read more about it on the AMP Project website, but basically, AMP articles load faster, which is a better experience for readers. Faster load times help reduce bounce rates and increase ad impressions.
Will any other sites have AMP pages?
Soon enough, but right now we are only testing on eligible TatRing articles.
Why isn’t HP Staff testing on all TatRing articles? What does “eligible” mean?
About 70% of articles on TatRing will be eligible. That 30% is composed of certain capsules and layouts do not mesh well with AMP.
At the moment, these things make articles ineligible for AMP:
- Code Capsules
- Map Capsules
- Quiz Capsules
- Ratings Capsules
- Users with external Amazon accounts (users who participate in the HubPages Amazon Program are still eligible)
- Users who earn from AdSense only
If you have articles on TatRing and want them to become eligible for the test, you are welcome to change/remove the things listed above, as long as the content still makes sense.
We will continue to keep everyone updated as we expand this feature, but don’t hesitate to reach out if you are curious/confused about anything.