Hey Hubbers! Universal Analytics (UA) is the latest version of the Google Analytics platform. Many Hubbers use Google Analytics to track and analyze traffic trends to their Hubs and personal websites, and if you’re one of them, listen up! You can read all about Universal Analytics here, but here’s the gist: UA introduces a new set of features that change the way data is collected and organized in your Google Analytics account. Upgrading is a good option if you already use Google Analytics to collect data from your Hubs and want to combine your historical data with any new data you collect via Universal Analytics in the same reports. One important thing to note is that transferring happens at the property level, not at the account level.
UA is the default for newly created properties, but old properties will need to be upgraded individually. Because the upgrade process requires Google Analytics users to transfer in their respective accounts, Hubbers will need to complete Step 1 below. If you aren’t sure about whether your HubPages subdomain property is using classic Google Analytics or Universal Analytics, you can check here (click on the arrow to the left of “In your account”).
How to Upgrade
The upgrade process happens in two steps:
- Account holders transfer existing web properties to Universal Analytics. This is done in the Google Analytics admin interface. Please note: the transfer takes minutes to initiate, but you should allow 24-48 hours for it to complete.
- Developers implement the new UA tracking code on their sites. You can skip this step since HubPages will take care of implementing the code.
Here’s What You’ll See In Your Admin Analytics Page
Select the HubPages property (it will likely be ‘subdomain.hubpages.com’ in your account) from the drop-down menu, and click on Universal Analytics Upgrade.
If your account is not set to use UA, you should see a blue Transfer button. Click on it to begin the transfer.
If you don’t see a blue Transfer button here, that means your property is already upgraded into UA and all you need to do is visit My Account > Earnings > Settings > Analytics to confirm.
A ‘Transfer in Progress’ status message will appear. That message will change to ‘Transfer Complete’ within 48 hours.
We have already completed the upgrade process for our master account. However, because many Hubbers use the older version of Google Analytics, we are running both the old and new tracking codes on many pages across the site. On August 20, 2014, we plan to remove the classic Google Analytics code from the site. When you’ve completed the steps above, please confirm in My Account > Earnings > Settings > Analytics. If you have any questions, drop by the forums!