Last week, we shared the almost-final redesign of Hubs on the blog and in the forums. We gathered feedback, mostly centered around an aversion to showing Hub views and the wordiness of the last published/updated line, and performance information. Traffic data showed that, despite losing the sidebar ad, overall ad clickthrough has not changed, while clicks on related Hubs and overall consumption of Hubs per visitor has ticked up.
So, we’ve made a few changes to the design from last week which we’ve incorporated into the live Hubs using this template, and rolled this design out sitewide. Here’s a recap:
- The breadcrumb now displays the total number of published Hubs in each of the categories, to demonstrate the wealth of coverage in each of those areas.
- The author attribution has been moved to the right, has added a profile picture, and number of followers.
- We concisely relate when a Hub was first published, as well as when it was updated. (We’ve removed the number of Hub views)
- In the floating share box to the right, we mention that over 50 million visits that the site as a whole enjoys monthly. The popularity of HubPages is one that tends to impress readers and conveys authority.
- (We’ve removed the line that repeats the published/last updated dates and the Hub views).
- We’ve reintroduced the “previous” and “next” Hubs in a Group, along with a thumbnail of the first picture, to encourage readers to read more in a series.
- Related Hubs have a similar graphical treatment, with photo thumbnails. (We’ve removed the number of Hub views each has enjoyed, though)
- Comments reintroduce commenter levels and a photo of the commenter if s/he’s a Hubber.
- We’ve introduced a second ad in the footer, raising the number of ads from 4 to 5 in this design.
We hope your Hubs’ readers enjoy the new layout!