We wanted to let everyone know about some changes we’ve made to ad layouts on Hubs, as well as how it applies specifically to participants in the HubPages Ad Program (currently a few hundred, but the platform will be open to all eligible Hubbers in the coming months).
First, we’ve made two important changes to the way we lay out ads:
- We’ve minimized ads embedded in the content, and instead have placed ad units above, below and alongside Hub content. A “leaderboard” (728×90) unit was added above the Hub title (when you’re not signed in), and the “banner” (468×60) below the title was removed. You can read Paul’s forum thread explaining this here.
- For HubPages Ad Program participants, we reduced the total number of ad units per Hub from 7 to 5.
- For those not participating in the HubPages Ad Program, we’ve taken out one AdSense link unit, leaving 4 units altogether (3 ad units and 1 link unit).
While we believe this will enhance the performance of each ad unit, we made these changes as part of a broader strategy to improve readers’ experience and site quality on HubPages. Making sure ads earn for Hubbers, but not intrude on the reading experience of site visitors, are both important goals with this change.
Another important change relevant to HubPages Ad Program participants is that we now have the ability to serve up to 5 AdSense ad units per Hub, partially through the Program (normally, you’re only allowed up to 3 total via your own account; we were granted an exception by Google). Because we’re allowed to serve up 4 of these ad units via the Program, and AdSense is in a competitive situation with other ad providers, including what we’ve directly sold, it is possible to see up to 5 AdSense ad units on a Hub, only one of which is through your own AdSense account.
What this means is that the Program will maximize your total revenue (HubPages Ad Program + your AdSense) across your 5 Hub ad units. You may see a drop in your AdSense earnings, but this should be more than made up for through your Program earnings. You’re free to run your own tests, by temporarily deactivating the Program (the configure button for the HubPages Ad Program in your Affiliate Settings, or by going here) and see how your total earnings change.
We hope that the new ad layouts balance both search traffic and ad revenue optimization considerations. By the end of the week, we should have new FAQ entries regarding our ad policy which should help clear up any questions you might have.
We also look forward to inviting many more new participants to the HubPages Ad Program in the coming weeks.
For visual reference, here are the ad formats before and after the change:
For those with AdSense only:
For those with the HubPages Ads Program: