Over the last four years, I’ve published over 150 Hubs in my livelonger account, and have experimented with various types of topic sources. Some of my Hubs have been major hits, with over 100,000 views and several hundreds of dollars in my AdSense account; others barely got any views at all. Let me share with you the worst sources of high-traffic topics, and the best sources, for me, at least.
- Anything covered in the news
- Anything with a “newsy” title
- Reprinting anything viral (funny videos, etc.)
- Reviews of individual low-cost products (things that aren’t heavily researched online by people before a purchase)
- Anything personal
These types of Hubs usually only got traffic from other Hubbers, fans or people I know, with a tiny/nonexistent trickle of searchers from Google beyond that. As traffic- and money-bringers, they were not good at all.
DECENT BUT NOT GREAT
- hyperlocal reviews
- better-titled information that is already available online on a single page
These kinds of Hubs do tend to get a trickle of search traffic. Better-titled versions of topically-grouped local reviews (“Best vegetarian restaurants in Orange County”, for example) outdo reviews of individual places, which face stiff competition from the likes of Yelp, CitySearch, etc.
- better-titled information that is only now starting to become available online
- a much, much better treatment on a topic than what Google serves up as the first result (more capsules – like videos, polls, pictures, videos, etc., and a better writeup)
Following these approaches to sourcing topics has worked consistently well. If I’m a bit ahead of the curve on a topic, and publish a Hub on it with a search-friendly title before the large groundswell of traffic comes, I can usually rank and do well on it. The same goes for Hubs that do a lot better job than the 1st search result in Google on the same search term (better information, pictures, maps, charts, etc.).
- topics that I google and can’t find a comprehensive answer in any one of the top results Google sends me
I can’t stress this enough. My top three Hubs – which represent over 40% of my Hub traffic – were sourced from this method. I was curious about something, a friend was curious about something, or someone in the Answers section was curious about something (one of each in this case!), I googled it, and the first few results were pretty bad. I had to poke around several sites, digging through pages, to stitch together a comprehensive Hub that really addressed the topic. From all of my research, I was able to put together a Hub that addressed the topic far more directly and thoroughly than any of the sources I found in the first few search results could.
So that’s my secret: when Google’s results frustrate you, take that as a signal and create a Hub that will earn you visitors and money for years!