This guest post was written by Nelle Hoxie who has become one of the most prolific eBay Hubbers that HubPages has ever seen. This is a post that I asked her to write based upon what she’s learned after publishing 33 eBay-focused Hubs over the a span of 30 days and generating $95.02 in earnings as a result. Nelle is the real deal and if you would like to catch up with her you can currently find her neck-deep in the November Hub Challenge.
This was my first serious month of promoting Ebay – prior to this I just stuck an Ebay capsule on the end of my 200 Amazon hubs. The result was that I made about $10 each month. Actively promoting Ebay this month, I made $95.02 on 33 Ebay hubs.
Ebay also made substantial changes to its program this month, it is now a pay-per-click program instead of paying a commission (which is known as Quality Click Pricing). The first thing you have to learn is that what you’re paid per click will be determined by the value of the traffic that you send to Ebay. Of course the traffic has to convert and lead to a sale, but that sale will have more value in Ebay’s eyes, if it is from someone who has never shopped on Ebay before. And while the Ebay has a 7-day cookie, a sale that results in the beginning of the cookie will be valued more than a sale that occurs at the end of the 7-day period. That’s why several of us requested that Hubpages include a way for us to focus on Buy It Now products which the visitor would buy immediately. Auctions can take several days to complete so those may be valued less under the new system – although Ebay has stated that they take that into consideration when valuing the click.
To compensate for this I looked for Ebay sellers that focus on Buy It Now items. Hubpages’ Ebay capsule does allow you to limit items to particular sellers. So whenever possible I focused on Buy It Now Items, by looking for sellers who had them in the niche I was looking for.
You also have to be aware of what an Ebay Campaign is – because each campaign gets its own click value each day. If you create too small a campaign you get pooled in with other small campaigns and you lose the control over your click value. A campaign is a way for you to track the efficiency of your marketing, similar to channels in AdSense, but make the campaign too small and you might be in trouble. I highly suggest that if you’re going to start promoting Ebay, (or if you want to get accepted into the program) that you very carefully read their blog, general instructions, TOS, and anything else they write. Because the changes were so recent, it is still quite confusing in places.
To protect your Ebay account, it is important that you start to make sales and become a productive affiliate. Ebay gave an important hint to what they considered a good affiliate when they wrote the following statement on how to optimize for their Quality Pricing Click.
“From our experience, the publishers that are set to gain the highest increases in commission are niche content, shopping comparison or review site publishers who direct link to the related product and category pages or publishers who surface some of eBay’s great deals or products available in a user’s area. “
They are really looking for sites that have lots of organic shopper traffic, who haven’t been to Ebay before, and who sell targeted products.
That was my basic strategy to create hubs that would be positioned for an immediate traffic burst and to target lots of products. Of the 33 hubs, about 7 were responsible for 80% of the sales and sales weren’t based on age of Hub. Those hubs were no better or worse than the others – and all were in the same targeted niche. That’s why I truly believe in writing a lot of hubs – regardless of the program. Most of my hubs were indexed by Google and Yahoo within 24 hours and started making sales within a few days.
I never optimize for Google Adsense so I don’t worry about the value of a Google click when I choose my niche or products. I look for lots and lots of existing traffic, and I scour the shopping malls and shopping channels looking for hot new items and trends. I also subscribe to 3 different keyword tools.
So enough of this chatter, thanks for having me Ryan, back to my HubChallenge Hubs – and the Greenbay / Vikings game.