The HubPages Cookbook Contest

Can you believe it’s May already? With the weather getting warmer and a variety of fresh foods in season, we’ve decided to celebrate with a new contest: the HubPages Cookbook Contest!

This June contest will revolve around use of our new Recipe Capsules which include dedicated capsules for recipe ratings, yields and cook time, ingredients, instructions, and nutrition. The Recipe Capsules help to make your Hubs easier to read, plus more attractive search engines (we posted a special blog post with more thorough explanation of how that works)

To enter, all you have to do is publish a recipe Hub using at least the Ratings Capsule (set for recipes) between June 1st at noon (Pacific Time) and June 28th at 11:59 am. By entering, you’ll have a chance to win one (or more!) of 62 prizes worth $3,600.

14 prizes will be awarded each week during the contest, and six prizes will be awarded at the end:

  • $1400 in $50 Daily Drawing Prizes awarded to one randomly-selected recipe entry every day of the contest
  • $1400 in $50 Weekly Prizes awarded to the seven best recipe Hubs each week
  • $100 Best Dessert Recipe Prize for the best dessert recipe Hub
  • $100 Best Drink Recipe Prize for the best drink recipe Hub
  • $100 Best Family Recipe Prize for the best family meal recipe Hub
  • $100 Best Healthy Recipe Prize for the best healthy recipe Hub
  • $100 Best Budget-Friendly Recipe Prize for the best budget-friendly recipe Hub
  • $300 Grand Prize for the best overall recipe Hub

To qualify for these prizes…

While there is a good chance that you might win one of our 28 Daily Drawing prizes randomly, you’ll be able to boost your chances of winning a Weekly or Final Prize if you consider our judging criteria while crafting your entries. Our judges – experts in the culinary writing field – will be looking carefully for:

  • How well the Recipe Capsules are used (see our Learning Center guide to Recipe Capsules)
  • The usefulness of the recipe (summarized steps followed up by detailed instructions with step-by-step photos, variations, demonstrations) (see our Learning Center guide to writing successful Recipe Hubs)
  • The overall value of the recipe (additional background or history associated with the dish or recipe, use of the Recipe Capsules to share detailed nutritional information and ingredient information, etc.)
  • The presence and quality of original photos and/or video
  • Whether the entry is on a long-tail, niche recipe that has not been extensively covered online
  • Whether the entry has a search-friendly title (mirrors common search terms)
  • Excellent writing (proper use of grammar, capitalization, etc.)
  • Uniqueness of the entry (that it is not copied or paraphrased from elsewhere online, full of details, examples, names, and figures)
  • Attractive formatting (avoidance of excessive link, eBay, or Amazon capsule clutter, excessive bolding or italics, and all-caps)
  • Judicious use of other relevant Capsules

We’ll be announcing our special judges as the contest launch approaches. In the meantime, get cooking! You can always start drafts of your entries now and publish them throughout the month of June.

How to Write Successful Online Reviews

Online Writing InsiderBecause we offer a special new capsule in the HubTool that augments reviews on HubPages with star ratings (which can feature either an author’s rating or readers’ ratings), you may be thinking about publishing some review Hubs. Before you proceed, keep in mind that it is not necessarily easy for online reviews to succeed. Reviews are a very competitive type of online content. Many sites have established clear dominance over specific review types and it can be very difficult to outrank these established experts. That said, there are quite a few simple things you can do to work around these barriers and create better, smarter, more successful resources. In this week’s Online Writing Insider (How to Write a Successful Online Review), we share some tips on doing just that. We hope you find them to be helpful!

General Review Tips:

  • Write reviews on products, places, and services that are not already extensively reviewed online.
  • Only write reviews on products, places, and services that you have experienced firsthand- be genuine!
  • Make sure the words you use in your review reflect the words people would search for when looking for information on this product, place, or service.
  • Make it on a collection of things and write a more thorough review on the best product.
  • Write the review from the perspective of an audience that is potentially interested (e.g. mothers, students, whoever you are).
  • Do competitive research before: see what reviews already exist.

Product Review Tips:

  • Include as many original photos as possible.
  • Add a specific slant to your review (e.g. Can the X Phone Survive a Mother of 3? An Honest Review).

Place Review Tip:

  • Instead of making your review just about a place (high competition) address the type of place (e.g. dog friendly restaurants).

Service Review Tip:

  • Make your review for the service as specific as possible – if it is part of a chain, be sure to specify which local area in you received this service.

Are there any other article types you would like some tips on writing? Tell us about them! Send us suggestions, questions, and feedback in an email to podcast-at-HubPages-dot-com. We hope to hear from you!

Special Layout Options are Live!

We are happy to announce that you now have access to our new review and recipe-centric capsules. The next time you visit the HubTool, you will be able to add Ratings, Cook Time, Ingredients, Instructions, and Nutrition Capsules to your review and recipe Hubs, and doing so, as we mentioned in our previous blog post about this feature, can give those Hubs a leg up in search engine results.

In addition to starting new Hubs that utilize these Special Layout Options, you can add our new capsules to existing recipe and review Hubs. For some tips on using these capsules, check out the new guides in our Learning Center.

Helpful Guides to Get You Started

You’re probably excited about publishing new recipe and review Hubs as well as adding these new search-friendly capsules to your existing recipe and reviews. To do so with the greatest success possible, we recommend checking out the following Learning Center guides:

We hope you have fun using these capsules!