Google’s Thomas Tran: Optimization for HubPages and AdSense

Hello Hubbers,

I’m Thomas, and I work for the AdSense team in Dublin, Ireland and today I’d like to talk to you guys about how to drive quality traffic to your Hubs so you can increase your AdSense ads click-through-rate (CTR), and earn more money. From your emails, there were a lot of questions related to getting more traffic to your Hubs as well as improving the search ranking of your posts. We’ll go over four different topics today that can help you tackle both those issues. If you’re not an AdSense user already click here to sign up! Now, lets go ahead and dive in!

1. Write authentic, non-scripted, easy-to-read and structured content.

The most important piece of advice I can give you about driving quality traffic is to write authentic, non-scripted, easy-to-read and structured content such as a guide to road tripping across America, tips on raising Nigerian drawf goats, or directions on conducting cool ice experiments with kids! Interesting content will gain recognition on its own. People want to read interesting, unique and original content, so according to the law of supply and demand, if you write that type of content, the readers will come! Hubbers, please remember this! This is GOLDEN!

The best way to apply this advice is surprisingly simple! All you need to do is write about topics that you enjoy, that you love, that you are passionate about. It could be your favorite hobby, your job, your travel, your favorite music style, how you learn to dance, cooking tips that your mom taught you.

Important: please check, double-check, even triple-check that the content of your Hubs comply with the Google AdSense Content Policies.

2. Get inspiration from Google AdWords Keyword tool and the Top Search Queries from the Google Webmaster Tools.

Try to think like a user. What kind of words or expressions will they use to look for your Hubs in Google? We have a couple of tools that can help you find topics that 1) are a bit lacking in inventory, and 2) have the highest search volumes. These tools are the Google AdWords Keyword tool and the top search queries from the Google Webmaster Tools. A lot of successful Hubbers and AdSense users have used these tools to find niche topics to write about. Go ahead and give these tools a try!

[Simone’s Note: We should clarify that only site owners have access to Webmaster Tools, but we do make some of that information available to the community from time to time in the Answers section on]

3. Use unique and accurate titles.

The best is to give each Hub a unique title so that Google can differentiate them from each other.

Titles should also be accurate and descriptive so that interested users know what your Hubs are about and click on them. But they should also be brief because Google will only show a portion of it in the search result if the title is longer than 60 characters including spaces.

4. Promote your Hubs internally and externally.

The web is made of countless hyperlinks. So linking your Hubs will help Google to evaluate how important your Hubs are which results in a better ranking in the search results.

Therefore, I strongly recommend that you link to your Hubs as much as possible within your own Hubs, other hubs, your sites, and other sites. 

Back to the first tip, a good Hub with authentic, non-scripted, easy-to-read and structured content be naturally promoted by other Hubs and sites!

Tip: you can see which are the sites that link to your Hubs by using the Google Webmaster Tools. For more information, please visit this page.

I hope that these tips help you write great Hubs and will bring you more AdSense revenue. I know I’ve repeated this quite a few times but I can’t stress it enough – Focus on the quality of your content first and foremost! Afterwards the revenue will follow!


It was a great pleasure for me to come here on this blog and tell you about how AdSense can help you earn more money. To end this post, I’d like to thank you all from the AdSense Team in Dublin, Ireland, for using AdSense!



Thomas Tran has been working at Google since fall 2008. He works mainly in AdSense newbies education, social media metrics and personalized help in the interface. He is also supporting French speaking publishers. He has been playing volleyball for years and has studied in 3 different countries (France, Canada and China).


The Second Wave of HubPages Ad Program Invites!

We are quite happy to announce that a second wave of invites to the HubPages Ad Program has been sent out to the community. The first half of invites was sent yesterday and the second half will be sent today.

More waves of invites will be going out soon.  When you get your email notification and wish to opt in to the program, simply follow the instructions provided. If you wish to continue on HubPages with no affiliate programs, or just with AdSense, Amazon, and/or eBay, you can just leave things as they are 😀

To the uninitiated, the HubPages Ad Program brings to your Hubs a mix of premium ads from various ad partners which run in concert with AdSense ads and any other Amazon or eBay capsules in Hubs. The program first rolled out at the beginning of this month and will be available to everyone on HubPages by June of this year, if not sooner.

To learn more, read over the details of the HubPages Ad Program, and stop by the forum thread about the second wave of invites.

Congrats to those who can now opt in!

Hubber Relache Shares Her Experience with the HubPages Ads Program

With the HubPages Ad Program rollout last week, there has been a lot of curiosity about how it works and what sort of impact it makes.  Though 500 Hubbers have already gotten their invites to opt in to the program, they are only just getting started.

We took some time to chat with relache – one of the Hubbers who has been signed on with the HubPages Ad Program as a beta tester since January.  Read our exchange below to get a better idea of how it has been so far for her!

First, a bit of background – how long have you been on HubPages?

My very first Hub was published in July 2006.  HubPages as a whole was still in its initial beta test phase.

What are your favorite topics to write about?

My favorite things to write about are things that are part of my daily life or life-long interests:  body art, costuming, places I travel, whatever I’ve been doing around the house.  If I’m not interested in it, I can’t really write about it.  That’s probably why I’ve never gotten going as a ghostwriter or writer-for-hire.  People only ever pitch horrible web-spam topics to me, wanting me to write for them.

Since joining in on the HubPages Ad Program as a beta tester, have you seen an increase in your earnings?

Overall I have.  Looking more up close and personal at it, everything is “bouncing” right now both from the changes that that ad program itself had on my Hubs and from the February Google algorithm changes.  I’m curious to see what happens as the ad program rolls out to more users, especially since I have a few really strong referral writers linked to my account.

Most Hubbers who have opted in to the HubPages Ad Program are just getting started.  Do you have any advice for them?

As with all things related to the Internet, you need patience.  And you need to keep in mind the panoramic-view, not the micro-view.   I saw a HUGE drop in my AdSense earnings when the HubPages Ad Program first got implemented on my Hubs (I was warned that probably would happen), and the drop from that change has been pervasive and persistent since the inception (The changes from the Feb Google stuff then happened on top of that).  I’ll figure I’ll know in six months what my new AdSense is with all the new configurations, but for anyone who just can’t handle drastic change, perhaps they should consider not opting-in to this.

I think anyone who is curious to try a new program, who wants to investigate a new revenue option, or those who just wish they could earn more from their Hubs should consider trying it.  I also think they need to take a vow to themselves to let the program run for two months and not post a daily freak-out in the forums.  Web effectiveness is best evaluated with weeks or months of data, not hours or days.

As far as making an income on HubPages in general goes, what one practice has helped you the most?

I think ignoring trends has actually been beneficial.  I eschew the whole social networking thing.  I had to laugh when the blog post came out in early February that advised site users on “the secret” to finding good Hub topics because I’ve been operating that way for over four years.  I’ve had people scoff at me when I say I try and write Hubs that I myself would want to read or use instead of chasing some hot phrase or doing SEO research, but I’m not about to change my methodology at this point.

[Thanks, relache!]

.     .     .

Aside from participating in the program, relache is also actively involved in HubMeets, and has one coming up this April in Seattle, Washington – if you live in the area, you should RSVP and join in on the fun!

The Payout Chronicles: jenblacksheep gets her first AdSense check

jenblacksheep on HubPages

jenblacksheep on HubPages

Just last week, jenblacksheep made an exciting announcement in the forums- that after 18 months of diligent Hubbing on HubPages, she had finally earned her first AdSense payout!  As jenblacksheep can tell you, it takes patience to keep on Hubbing while waiting for traffic to build and AdSense earnings to trickle in, but even the occasional check-in with HubPages was enough to bring her to the first payout.  Check out our interview below to learn more about Jen and her experience on HubPages.

Congrats on your first payout! Do you have any particular plans for the money?

Well it’ll be a big help towards buying Christmas presents this year. Anything that is left over I think I’ll put towards getting a new hair style. I used to have purple streaks dyed in my hair, and this time I’m thinking about going red!

You share on your profile that you enjoy reading, writing, photography, digital design, guitar playing, writing songs, and travel – how much do you write about these things on HubPages? And are there any other major subjects you frequently address in your Hubs?

I started writing book reviews for every book I read and I’ve done about ten or so of those so far. I hope to have a massive collection of them one day. I’ve written a bit about travel; I went to Venezuela to do some volunteering last year and wrote a series of Hubs about that. But I haven’t really done any other travelling in the eighteen months I’ve been on Hubpages, when I do I’ll write about it. Although it’s not a massive interest of mine, I randomly decided one day to write some Hubs about Impressionist Painters and they seem quite popular so I’m thinking about writing more of those.

You also mention on your profile that you’re a postgraduate student studying Healthcare Ethics. Have you ever published notes, study guides, or any of your student papers on HubPages? What advice might you give to other student Hubbers?

I did my graduate degree in Philosophy and I’ve published some notes and papers from that. I have loads on my laptop that I’ve been meaning to publish on Hubpages, but they all need editing and cutting down etc. I’ll get around to it eventually!

Advice for student Hubbers? When you have some spare time just write whatever is interesting you, whether it is something on TV or in the news or something completely random. It’s difficult to motivate yourself to write when you spend your whole time writing and researching, so just write when you can and don’t worry about the quality; you can always go back and edit.

Waiting for the first payout can take a lot of patience. What kept you going over the months?

To be honest I kind of dipped in and out of Hubpages. I’d go for a few months without doing much at all, and then I’d get motivated again, read something more about backlinking and keywords etc and try it out. I actually didn’t think that I’d ever reach my first pay-out I really didn’t, but the run up to Christmas has been good for me. Now that I know it is possible, hopefully it’ll give me more motivation to write more and payouts will become a more regular thing.

What, if any, future HubPages plans do you have? Do you plan on continuing to write on HubPages after you get your Healthcare Ethics degree?

I really couldn’t say but I hope so, I’ve still got another 18 months on my course before I have to worry about it. I always plan lots of things I could write but more often than not I never get around to them. I’d like to keep up the book reviews, and as I mentioned before, I’m going to write some more Hubs about artists. I did them in the style of ‘5 interesting facts about …’ and so I’m thinking about expanding that to include famous people, like world leaders etc. Obviously, until I start earning enough money to pay the rent through Hubpages I’ll have to get a job, but I’ll do my best to write as much as I can.

[Thanks, jenblacksheep – and congrats!]