Did you know that online articles should be updated from time to time? Aside from the obvious benefits that come with revisiting and improving one’s older work (which include catching old typos, updating outdated information, and adding new, relevant information), you may be surprised to learn that Google pays attention to the last time an online article was updated and may adjust its position in search results accordingly.
In this week’s Online Writing Insider (How to Effectively Update Online Articles) we share a 12-step process that can help you increase the effectiveness with which you update Hubs as well as other online posts and pages. The steps are as follows:
- Analyze keyword data on your Hub
- Add new content to your Hub
- Add original (or at least legally used) and high quality photos
- Add at least one poll, table, map, or other rich, relevant feature
- Remove broken links
- Make sure that your Hub adequately addresses what is proposed by its title
- Analyze view duration on your Hub
- Reduce the number of Amazon or eBay products (if any) that are featured
- Moderate your comments and place the most recent comments at the top
- Make sure your Hub has an original summary
- Make sure your Hub has attractive, readable formatting
- Know when to delete a Hub that is unredeemable
You can find detailed written explanation of each step in our Learning Center entry on updating Hubs to improve traffic to your work. We hope you find our tips to be useful!
Are there some other online writing tips you’d like us to share with you in podcast form? Tell us about them! Send all feedback, suggestions, and requests to podcast-at-HubPages-dot-com.