As an open publishing platform we have always tried to err on the side of giving Hubbers of all backgrounds and experiences the freedom to share their unique knowledge and opinions. Over the past 5 years, we have invested in educating and supporting our writers, offering technology and tools to help good writers become even better online authors. Recently, there have been questions about how the latest Google search algorithm update has affected us, what it means for our community of writers, and what you can do to help. We believe that some basic adjustments – several of which you can do on your end – to improve the quality of Hubs will go a long way to improve your experience as a writer on HubPages.
First, we want every Hub on HubPages to be original – we have updated our policy to not allow duplicate content at all. We allowed it in the past with many caveats, but to simplify our editorial policy, we will no longer accept articles that exist on other sites. If, for example, you have some blog posts that you’ve also published on HubPages, you will now have to decide whether to keep them exclusively on HubPages, or host them elsewhere online. We want to make it clear, we won’t unpublish a Hub if someone copied a Hub from you. It’s only an issue if it already exists online when you publish your Hub.
Second, we found that Hubs which successfully maintained their traffic were much more likely to judiciously use the Amazon, eBay, news, RSS and link capsules, so we ask if you choose to add news and RSS capsules, you make sure that you have plenty of original content in your Hub to accompany it and that you write at least 50 words of text in your Hub for every product you feature in your Amazon and eBay capsules.
There are three easy ways to better present your Amazon and Ebay products:
- Edit your capsules to reduce the number of products shown.
- Err in favor of specific product URLs or ASIN numbers instead of search terms and select only one item per capsule when you do list products by keyword search.
- Write unique descriptions for each product.
On our end, we will no longer allow RSS, news, Amazon and eBay capsules to be the first full-width capsule at the top of a Hub. We are also going to further examine our rules around affiliate links because our analysis shows that Hubs linking to affiliate sites were much more likely to have lost traffic. For this reason, you might consider removing affiliate links from your Hubs. We are also investigating ways to adjust our ad layout for a more pleasing aesthetic. We plan to release a new ad layout in the coming days that will be good for Hubbers and for the site.
As more people use Search as an integral part of their everyday lives, more people are realizing they have insightful answers and knowledge to contribute to those who seek it. An open platform like HubPages gives everyday experts a way to share these insights. We believe that open publishing is an important part of the Internet’s ecosystem and every individual with valuable knowledge should have access to the technology required to share it. Professional experts ranging from anesthesiologists, to college instructors, moms and poets have seized the opportunity that HubPages provides and made the Internet a better place by sharing their insight. HubPages is the most rewarding place to publish online – we appreciate your efforts to keep it that way.