There has been a great deal of attention to changes to Google’s search algorithm and I know that many of you have been wondering about changes in Google traffic to your Hubs. As a community of writers that owns their own content, we know how invested each of you are in your corner of HubPages, especially when you’ve gone the extra mile to publish great Hubs.
So far we haven’t seen this change consistently drive traffic to better-quality Hubs. On one hand, some of our best content has seen a drop in traffic; simultaneously, we have seen traffic rise on Hubs that are just as great. We are taking this seriously — behind the scenes, we have been crunching data and focusing on making sure that we are doing everything right from our side. We have an editorial policy and internal system that rewards original useful content, and this aligns with what Google wants, too.
We have several internal quality metrics that make up HubScore and we have deeply analyzed things like content length, view duration, Hub Hopper ratings, and HubScore. These elements have been compared to changes in Google referrals, and again, based on the way we rate content quality, the fluctuation so far looks random at this stage of the update.
We believe that a change of this size will take a settling-in period. We have reached out to Google and will continue to study the update. As part of our process, we strive to have the highest quality site, and to create the most rewarding place for people to publish online. We are all on the side of good content and we have no doubt that your great Hubs will rise again in traffic.
We will continue to keep you posted.