We’ve been watching mobile usage very closely at HubPages and I think we have some interesting trends to report. The first interesting thing about mobile usage on HubPages is there were 3.6 million visits from mobile devices in November. The iPhone is the #1 device, with 1.4 million visits, but Android usage is growing more quickly, and even though the iPhone has a large lead, Android, with .8 million visits, will close the gap in 2011.
A point of note beyond the growth of mobile smartphone use in general, (which Nielsen predicts will be owned by one in two Americans by Christmas 2011), is
usage pattern. Mobile usage peaks and declines nearly at the inverse of browsing the web on the computer. Saturday and Sunday, two of the lowest traffic days on HubPages, are the highest traffic days for mobile devices. Also, on weekday evenings when computer traffic declines, mobile traffic picks up.
We have seen significant growth in mobile consumption. HubPages continues to grow at a good clip, (we have seen over a 7.5% increase in unique visitors to the site month over month for November), however mobile usage is increasing at a greater rate with over 17% month-over-month growth. I think there is a possibility that by the end of 2011, mobile can be responsible 25% of consumption on HubPages. It’s aggressive growth, but possible.
We have a belief at HubPages that mobile consumption and tools for Hubbers will be a large part of our future. We recently released an iPhone app for HubPages, and this is only the beginning.