Attractive Hubs are more likely to keep readers on the page, so why not work on making your Hubs as pretty as possible?
Here are some simple things you can do to spruce up your online publications:
- Break your text into multiple Text Capsules: By separating your Hub into multiple sections, you can float more attractive images (and other useful capsules) to the right. Having your information organized under multiple sub-headers also makes it easier for readers to skip around your Hub, making it a more reader-friendly resource.
- Break your text into bullets: Just as multiple Text Capsules help to distinguish and separate different themes in a Hub, making it easier to skip around and find exactly what one is looking for, bullets and lists within a Text Capsule make information even easier to access (and to be sure, access is a thing of beauty).
- Keep text clean: Hubs that avoid over-use of ALL CAPS, italicization, bolding, and underlining, as well as Hubs that have text broken down into bite-sized paragraphs, are much easier for readers to approach.
- Use original photos: Nothing beats original photos. Even if they’re taken with a camera phone, we recommend using images that you’ve taken or created yourself. They may not be the most beautiful shots in the world, they are the most relevant and authentic images you could include in a guide or recipe, and when it comes to online articles, relevant + authentic = GORGEOUS!
- Avoid stock images: A couple years back, stock images (known for having white backgrounds and being somewhat staged) were seen as a sign of professional polish. Today, they have more of a negative connotation and are associated with advertisements and low-quality websites. We recommend going with your own images or something with a more ‘authentic’ feel.
- Use high-resolution images: Pixelated images go against our publishing standards and should never be included in a Hub, but we encourage you to go above and beyond by including high quality, high resolution images in your Hubs. When you add these lovely images, be sure to check the “View original size on click?” box in the Photo Capsule so that visitors may view these images in their entirety.
Making Hubs look good is quite easy- it’s all a matter of developing some good habits. Next time you draft a Hub, just make point of presenting simple, straightforward text and using original, genuine, high-quality images.
Image by Hamner_Fotos, CC-BY, via Flickr