I’m not sure if you’ve taken a look at our Success Stories, but if you have a look, you’ll see a pattern in each successful Hubbers’ traffic graphs, the Panda update notwithstanding: their traffic tends to grow over time out of proportion with their Hub publishing activity. Not only does each additional Hub give you more overall traffic (that part’s a no-brainer), but each additional Hub raises the average traffic per Hub.
HubPages engineer Ari Lamstein has queried our enormous database of publishing activity and come up with some fascinating figures that really underscore this point. He took a look at Hubbers in 4 different clusters:
- Hubbers who had only published 1 Hub
- Hubbers who had published 2-9 Hubs
- Hubbers who had published 10-49 Hubs
- Hubbers who had published 50 or more Hubs
He then looked at the amount of traffic Hubbers in each of these 4 clusters receive on a per-Hub basis. There was a clear trend at work, here, but the extent to which continued publishing influenced per-Hub traffic surprised even us:
- Hubbers who had only published 1 Hub: each Hub gets an average of 16 monthly views
- Hubbers who had published 2-9 Hubs: each Hub gets an average of 25 monthly views
- Hubbers who had published 10-49 Hubs: each Hub gets an average of 42 monthly views
- Hubbers who had published 50 or more Hubs: each hubs gets an average of 77 monthly views
Yes, you’re reading that correctly: our most prolific Hubbers are getting almost five times the traffic per Hub as the one-timers.
Why is that the case? There are several theories that make sense to us. First, the more you publish on HubPages, the more you generally understand what types of Hubs get traffic. You might learn more from Learning Center entries, tips in the Newsletter, suggestions from fellow Hubbers in the Forums, and you might also see patterns among the Hubs that have gotten traction from the search engines. In short, you become a more savvy online writer.
Second, each additional Hub might be enjoying the benefit of your growing readership. The more you publish, the more followers you generally have, so the more people you have reading your Hubs and sharing them (like through social media) with people they know.
Third, the more you publish, the more your profile page accrues Page Rank so that your Hubs might enjoy better provisional ranking based on the trust Google has for your type of writing. Many of our well-published Hubbers have profile pages with Page Ranks of 4, while those who only bothered to publish 1 or 2 Hubs have Page Ranks of 0 or 1.
These theories are just educated guesses; there might be other factors at work, as well. But, nevertheless, the data supports continuing to publish Hubs if it’s readers, traffic, or earnings that you’re after. Far from being a matter of diminishing returns, publishing high-quality Hubs is a craft that pays ever-increasing dividends.
After analyzing the data I realized something surprising: the results mirrored by own experience as an author on HubPages. Most of my 29 Hubs are about classical guitar music. My first Hub, which received 9 visits last month, was about a classical guitar textbook that I use with my teacher. I like this textbook, and was happy to share my experience using it.
A few friends suggested that I write my next Hub about a piece of music that I like. I realized that Hubs are great for writing about music. I included a biography of the composer, a video capsule of someone performing the piece, an Amazon capsule containing a professional recording of the piece, and a link capsule of sheet music. My first few music Hubs were about pieces that I was just learning about from my teacher. My Hub on Legnani’s Caprices, which received 26 visits per month, is an example of a Hub that I wrote around this time.
My friends then suggested that I start using Google’s traffic estimator to see which guitar pieces get more searches. I learned that while “legnani caprices” only gets 210 global monthly searches, “villa lobos etudes” gets 1,900 global monthly searches. I started writing Hubs about pieces that get higher search traffic. My Hub on Villa-Lobos’ Etudes received 191 views in the last month.