Today’s blog is an update from a previous blog. Back then (8 months ago), we had 8 million visitors and 200,000 hubs and I wondered if the ratio of 40 unique visitors per hub would last. It didn’t. Our current ratio is 32 unique visitors per hub.
Writing a blog or a hub is a lot like fishing. The bait (hopefully) is the quality content of your site. Your best chance of finding a nice fishing hole comes from finding a place with the most fish in relation to the least fishermen. This in essence is the justification for analyzing web sites by their ratio of unique visitors to content.
Let’s look at some popular web sites to see how their ratio compares with HubPages. WordPress has a total of 115M blog posts published and gets 189.7M unique visitors each month so it’s ratio of about 2 Squidoo has nearly 900,00 lenses and gets 10.4M unique visitors. Rounding up, that’s almost a ratio of 12. Associated Content says that they have more than 1.4M published articles and gets 21.6 monthly unique visitors. That’s a ratio of 15.4. So, based on these sites, I think that a ratio of 32 is pretty good.
Let’s look at the rate of growth of our visitors over the last year:
It is interesting that one year ago, HubPages had roughly 7.1 million unique visitors worldwide. Now, we have the same amount in the US. If we were to repeat that trend, then by next year, we would have 13.3M visitors in the US which would make us (using the current numbers from Quantcast), the 48th most popular web site in the US (we are currently #123).
If we look at a graph of our content creation before we hit our 400,000 hubs milestone, we see the following:
Not surprisingly, this graph shows that the rate of growth of total hubs published outstripped the rate of growth of the visitors.
Will current trends continue over the next year? Will HubPages become a top 100 destination in the US? Will it become a top 200 destination world wide? We at HubPages hope that this is the case.
For those interested in tracking the current number of hubs on HubPages, we now have a page with the current stats.