Over the last two weeks we’ve been experimenting with the design and placement of the social sharing buttons on Hubs. Using a tool called Optimizely, we ran split test experiments on several variations of the buttons, with the goal of maximizing the rate of social shares. We’ve finally settled on our winner and the new buttons are already live on all Hubs!
As you might expect, there are countless things that can be tested— colors, shapes, sizes, logos, and more. We really liked the simple, sleek social logos, so we decided to start there and focus our testing efforts on the following:
- Below the Hub title
- Below the Hub content
- Above the Hub Praise bar
- Sidebar (original placement)
- Monochrome (black and white)
- Colors (white foreground logo on a colored background)
- Grey with colors becoming visible on mouse hover
- Buttons with counts
- Buttons without counts
So, what did we learn after two weeks of design testing? Here are the highlights:
- The sidebar placement converted twice as well as the other placements we tested. It was a clear winner.
- Colored buttons were clicked on 20% more often than the monochrome buttons, and marginally more than the on-hover color buttons.
- The square-shaped buttons performed slightly better than the circle-shaped buttons.
- Displaying share counts did not have a statistically significant impact on the rate of shares. Buttons with counts were clicked on at roughly the same rate as buttons without counts.
For now, the square-shaped, colored buttons will live in the sidebar, but we intend to use the data collected on their performance in different locations to inform more significant future design changes. Stay tuned!