New Amazon-Branded Buy Button on Hubs

Screen Shot 2015-01-13 at 11.11.42 AMTwo months ago, lobobrandon suggested that we make Amazon Capsules more attractive, observing that Amazon products presented on other sites for which he writes are more comely and also more lucrative.

We absolutely agree that better visuals can lead to better clickthroughs, and especially think that present that using more prominent Amazon branding and including a call to action to “buy” a product is one of the most important things to impact clickthrough rates to Amazon (though the single most important thing you can do is carefully choose just a small number of products that are directly related to the subject of a Hub- and give them insightful custom descriptions).

We have therefore updated the Amazon Capsule with an Amazon-branded buy button (as pictured to the right).

Should this update improve the performance of Amazon Capsules in your Hubs, we’ll stick with it!

Thanks for the great suggestion, lobobrandon! We appreciate your HubPages community activism. πŸ˜€

8 thoughts on “New Amazon-Branded Buy Button on Hubs

  1. Hey Simone πŸ™‚ Thanks for the mention.

    I’m glad that this happened. Just mailed Micki too. This looks better, but there’s scope for improvement and I posted some in the forum.

    Thanks again
    Brandon

  2. This change will require hours of effort to redesign existing hubs to meet readers’ expectations of information flow and logical progress through a hub. This change leaves huge white spaces which interfere with information exchange.

    I spent about an hour today going through some hubs of mine that contain Amazon capsules to correct this layout fiasco. I have many more hours of work to do before I fix it all.

    Although the change is an improvement about how Amazon items are featured, it has wreaked havoc on authors who now have to go back through their work to fix the white space problem.

  3. Hmmm. Not sure I like it, myself. I’ll wait to see what results, but so far I’ve noticed it throws off my hub formatting, which is annoying, and also distracts from the message of the hub. Hopefully, increased clickthroughs will make up for it.

  4. I pretty much like this new amazon feature- more prominent look. It is sure to draw attentions compared to the older version. I think the added format to put some insights about the product is cool. Hopefully, it works in attracting consumers to click it and buy the product(s).

    Thanks.

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