An Interview with Outside.in’s Esther Brown

As Week 3 of HubPages Marks the Spot nears its end, we thought it might be fun to catch up with Esther Brown, the Community Manager at Outside.in, our contest sponsor.  Below you’ll find her thoughts on local content- as well as the HubPages contest. Enjoy!

HubPages: First, could you tell us a little about what Outside.in is all about?

Esther Brown: Outside.in is the leading provider of hyperlocal news and information. We provide local audiences with neighborhood news and information from bloggers, journalists and mainstream media on hundreds of trusted news sites. In doing so, we help these local content creators by driving traffic to their sites.

How have you seen the concept of “hyperlocal” (be it related to news, as it is with Outside.in, or reviews, as with Yelp, or location-overviews, as with HubPages Marks the Spot) evolve over the past couple of years?

The first thing that comes to mind for me is the idea of ubiquity. Especially for those interested in media, the term ‘hyperlocal,’ has come to be omnipresent. A few years ago, ‘hyperlocal,’ was on the radar of only a select few companies or individuals. Now, more and more people and businesses understand the concept and opportunity. In the next year or so, I suspect you’ll see another leap for ‘hyperlocal’ as it moves from an exciting vision to a set of profitable best practices.

What kind of location-based articles would you most like to read, personally?

I love food, culture and history, so personally I’d love to see information about food-centric events that are happening around me, or perhaps stories about the people that are making the foods that I love. I love design, too, so I’d also be interested in stories about the history of buildings and places that surround me.

If you were to write an entry for this contest, what would it be?

I’d love to do a profile piece involving a lot of the bloggers I’ve interviewed for our Bloggers We Love series. I’d call it something like ‘Bloggers We Love: Their Favorite Places,’ or “Bloggers We Love: Road Trip” and I’d visit the different cities these bloggers write about and have them take me on a tour of their favorite spots. Like an insider’s guide to the city: curated by local bloggers and aimed at both visitors and locals.

There are tons of great local bloggers out there, and I love to spotlight them and the places they love. All the credit would go to my fabulous tour guides, of course, like Tasha Ball of Tasha Does Tulsa, who knows everything there is to know about what’s good in Tulsa, Oklahoma.

Thanks, Esther!

To learn more about Outside.in, visit http://Outside.in or chat with Esther on Twitter via @Outsidein and @BloggersWeLove. You can also read more about Outside.in’s ‘Bloggers We Love,’ series on their company blog: http://blog.outside.in. To connect with Esther, follow her on Twitter via @estheribrown or @YallHungary.

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