How Gary Vaynerchuk Sets His Audience’s Expectations

As I mentioned in this post, I headed down to the SXSW Interactive conference in Austin, TX, which is one of the best places to meet some really amazing and innovative people when it comes to tech and the social web. Well, one of those people that I was lucky enough to meet was Gary Vaynerchuk, who has really unleashed the power of social media with what he’s been able to do with his WineLibrary.tv video blog and Twitter among others.

With all of the great things that he brings to the table, I think that one of the most important things to realize is that Gary is not (and never will be) a ‘tech person’. He is simply a guy who loves people, knows how to keep them happy and has found some amazing, new tools on the web to help him reach out and touch more and more people (on a fairly intimate level).

There is a lot that I can learn from a guy like Gary, but one thing that really stuck out was how he manages his audience’s expectations in an innovative and personal way. He receives around 500+ emails a day on average and he makes it his promise to get to each and every one of them…eventually. But, as his popularity grows, so grows the amount of emails that he has been getting, which means that it’s taking him longer and longer to respond, too.

How does Gary deal with this?

Well, I just sent him an email, which kicked me back a response that asked me to watch this video:

http://www.viddler.com/player/3ceca2bc/

Like I said, it’s all about setting expectations. Well done, Gary.

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